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Formulating the Product Strategy

Foundations  is a series of guidebooks developed by Parameter Ventures to provide informed perspectives on product success in enterprise software, from experienced product leaders in the field.

Formulating the Product Strategy  explores foundational concepts for strategic product planning in technology startups. It focuses on the first stage of strategic product planning—formulating the product strategy—including its artifacts, stakeholders, and process. Topics include the essential components of product strategy and areas where startup leaders should focus their efforts to create a holistic and coherent approach to solving user needs, wants, and pain points.

Download the guidebook by clicking the cover below. Additional guidebooks and other resources are available here

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